Endorsements

From The Starfish and the Spider

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The Starfish and the Spider is great reading. [It has] not only stimulated my thinking, but as a result of the reading, I proposed ten action points for my own organization.

Klaus Schwab Founder and Executive Chairman, World Economic Forum, Davos


The Starfish and the Spider is a compelling and important book, rich with examples of how decentralization is fundamental to what I call the 'right environment'--one that promotes equal access, rich connections and 'skin in the game' for participants.

Pierre Omidyar CEO, Omidyar Network; Founder and Chairman, eBay Inc.


Starfish lifts the lid on a massive revolution in the making, a revolution certain to reshape every organization on the planet from bridge clubs to global governments. Brafman and Beckstrom elegantly describe what is afoot and and offer a wealth of insights that will be invaluable to anyone starting something new--or rescuing something old--amidst this vast shift.

Paul Saffo Director, Institute For The Future


Starfish challenges the command and control economy with the power of participatory consumers. From eBay to Google, Skype to Craig's List, inspired individuals are catalyzing a marked shift from hierarchies to the wisdom of crowds. Ori and Rod provide sharp insights into how to avoid becoming the next victim of this market populism; or if you are so inclined, the strategies to take on those vulnerable incumbents.

Randy Komisar Author, Stanford Professor, and Kleiner Perkins Caufield and Byers Partner


A fantastic read. Constantly weaving stories and connections. You'll never see the world the same way again.

Nicholas J. Nicholas Former Co-CEO of Time-Warner


The Starfish and The Spider presents a new and clear lens for viewing and understanding the tremendous changes underway in the television, film and music industries. The new model it presents is valuable for anyone involved in a management or production capacity. New starfish-like networks have changed the landscape and this book shows all players how to leverage the new powers of these networks. This book is a quick and enjoyable read that will prove itself to be essential to anyone in the industry.

Paul Junger Witt Witt Thomas Productions, Los Angeles, California


A must read. Starfish are changing the face of business and society. This page-turner is provocative and compelling.

J. David Martin CEO of YPO International


I just read The Starfish and the Spider a second time. I am writing a Board paper asking my Board to approve a completely new top management structure. I have borrowed heavily from your thoughts, and feel even in an age-old bricks and mortar industry, we can apply some of the leaderless organization rules to grow faster and be significant to our members and our communities.

Pradeep Paunrana CEO, Athi River Mining, Ltd., publicly listed Kenya Company


It is my pleasure to endorse The Starfish and the Spider by Ori Brafman and Rod Beckstrom. Reading The Starfish and the Spider is like jumping into the minds of two visionaries who can see possibilities for our world that others can not hope to even imagine. But the great thrill of this book is that these two authors are visionaries who have already achieved extraordinary accomplishments in this world - they know how to make visions incarnate. That's why you need to read this book. They see the world the way it can be.

Caroline Myss Author of Anatomy of the Spirit and Sacred Contracts


The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowds before it, showed me a provocative new way to look at the world and at business. It's also fun to read! It's a quick read, but a profound one. Every CEO should think about what aspects of catalyst leadership they embody, or can embody, for the good of their company.

Robin Wolaner Founder, Parenting Magazine and author, Naked in the Boardroom


Starfish provides a powerful perceptual prism for understanding the patterns and potential of self-organizing systems.

Steve Jurvetson Partner, Draper Fisher Jurvetson


In addition to being highly readable and highly entertaining, Beckstrom and Brafman make a strong case for the leaderless organization, an approach that is too often unappreciated in today's world.

Robert Leaf Former Chairman, Burson Marsteller International


The Starfish and the Spider is an intelligent and compellingly written exposition of the importance of decentralization in our lives, culture and economy . The authors' weaving of neurochemistry with economics sociology and psychology entertained and educated me and will do the same for anyone who wants to learn.

Frederic Luskin, Ph.D. Director Stanford Forgiveness Projects… Author Forgive for Good


Starfish represents an important framework for understanding and mastering distributed leadership.

David Whorton Managing Director, Tugboat Ventures


How do you *think* about running your organization in a world where customers openly share their opinions of your business without you controlling the dialog? Is your mentality starfish or spider driven? Read about insightful examples and consequences of paths companies, governments, and social groups have pursued.

Edward A. Smith VP of Marketing, Clickshift


I wish I would have read this book before fighting with my fellow Marines in Fallujah. If we are going to realize any success in our countrinsurgencies around the world, we had better do more to understand our adversary. Drawing on both the public and private sectors, Starfish and the Spider develops a fascinating paradigm. It is a must read for any officer seeking new approaches for unconventional war.

Rye Barcott Captain US Marines, Harvard Business School Student


Before I read The Starfish and The Spider, I often felt like I was bobbing alone in a sea of old ideas in how I chose to manifest and guide an organization or project. Now my instincts are affirmed and I go forth with greater insight, confidence and words to articulate my ideas. And of course, I am on the lookout for other starfish.

Kimberly Carlisle The Carlisle Enterprise and The Flag Foundation


This book explains clearly and simply the power of decentralized organization. If decentralized organization sounds like an oxymoron, read on! This is a powerful new organizational model and Brafman and Beckstrom demonstrate how and why it is taking industries by storm.

Steve Farrell Worldwide Coordinating Director Humanity’s Team Former CEO, Enterprise Networking Systems Inc.


This is one of those books that is so striking, that I keep bringing it up in conversations. As the head of an international nonprofit, the insights into non-hierarchical organizations are not just valuable, they're essential to our work in the future.

Jim Fruchterman CEO, Benetech


I'd suggest adding to the list the upcoming The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations, by Ori Brafman and Rod Beckstrom. It's another great look at how we can often be more effective by subverting hierarchy rather than following it.

Scott Allen The Ubiquitous Librarian *Blog


“I actually finished it within 48 hours of receiving it, but wanted to re-read and think about it more…it is amazing and continues to give me much to consider- something happens every other day that makes me think about the concepts. Bravo!”

Jessica Flannery Co-founder Kiva.org

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